NYU Press award-winning book designs!

We are so excited to announce that the NYU Press has won three design awards in the 2013 New York Book Show!

Sponsored by the Bookbinders’ Guild of New York, the New York Book Show celebrates excellence in book design and production. The event is a North American competition, with only five awards given per entry category. Thus, we have some prestigious company, including Alfred A. Knopf, McGraw Hill, Oxford University Press, Penguin, Princeton University Press, Random House, and the Smithsonian Institution.

Congratulations to our design team! Here are the winning book designs:

Winner in Scholarly/Professional Book Design
Designer: (our very own) Adam Bohannon

Winner in Scholarly/Professional Cover Design
Designer: Charles B. Hames (also from NYU Press)

Winner in Scholarly/Professional Book Set Design
Designer: Kathleen Szawiola

5 NYU Press books named Choice Outstanding Academic Titles for 2012

We are *thrilled* to announce five (yep, count ‘em—FIVE) NYU Press books have been named Choice Outstanding Academic Titles for 2012.

Honoring “the best of the best” in scholarly publishing, Choice’s Outstanding Academic Titles list contains just over 9 percent of some 7,000 works reviewed in Choice during the past year (and less than 3 percent of more than 25,000 titles submitted during this same period). You can find the entire list in the January 2013 issue of Choice.

In celebration, NYU Press is offering 20 percent off each title. Enter promo code CHOICE13 at check out to save on all five award-winners, including The Tender Cut; Planned Obsolescence; Highway under the Hudson; A Troubled Marriage; and The Bully Society. Offer expires February 15, 2013.

Congratulations to our authors, editors, and to everyone who worked on these books!

Announcing our Spring 2013 Catalog…

NYU Press Spring 2013 Catalog is now online, featuring an exciting range of new books in history, media studies, law, and more!

Highlights include:
TWO PRESIDENTS ARE BETTER THAN ONE: Making the case for a two-party, two-person presidency, this “pipe dream of a book” presents a “novel and provocative thesis worth hearing out” (Kirkus Reviews).

A DEATH AT CROOKED CREEK: Marion Wesson, author of best-selling and prize-winning legal novels including Render up the Body, combines drama and intrigue  with cutting-edge forensic investigation techniques and legal theory in this superbly imagined historical novel.

CAPITAL OF THE WORLD: Charlene Mires tells the dramatic, surprising, and at times comic story of hometown promoters in an extraordinary race to host the U.N. headquarters at a pivotal moment in history.

(You can also click here to access this catalog via our website, or find our catalogs available on Edelweiss.)

Soft soil, black grapes—and choice holiday wines

—Simone Cinotto

My book, Soft Soil, Black Grapes: The Birth of Italian Winemaking in California began while I was researching for another project on the foodways of Italian immigrants in New York, 1900-1940 (The Italian American Table: Food, Family, and Community in New York City, forthcoming next fall).

During my research, I began to notice that almost all of the wine and wine grapes Italian New Yorkers consumed during the early 1900s were produced and shipped through the North American continent by other Italian immigrants in California. I thus set out to discover the dynamics of this vast ethnic market. The first step was to deconstruct the popular myth—as widespread in my native Piemonte (Italy) as it was in existing scholarship—that California functioned as the ideal environment to where Northern Italian immigrants could easily transplant their traditional winemaking skills. Actually, none of these pioneers had any prior training in the business, and, lacking any significant capital, had to work their way up by transforming cheap patches of land into vineyard (this made possible by the intensive labor of their fellow contadino immigrants).

It wasn’t the “soft soil” that provided Northern Italian immigrant winemakers with a decisive edge over competitors—but instead their ability to navigate the complex racial scenario of turn-of-the-twentieth-century California. The presence of disenfranchised Chinese, Japanese, and Mexican grape workers, coupled with the discrimination Italian laborers faced at the hands of Anglo winemakers, helped these immigrant wine entrepreneurs secure a skilled and loyal labor force with low social conflict. Northern Italian immigrant winemakers were then able to present themselves in the eyes of the white elites of San Francisco and Los Angeles as the last offspring of a classic culture of wine, reliable ethnic leaders, and enthusiastic believers in the gospel of American capitalism.

Perhaps because of my difficulty in reconciling with my own past, it was only at the end of my work that I realized how autobiographical my story was. My father grew up in a small village in the Alps, not far from the French border—a place where almost all working-age men, and some women, had left in search of jobs in the coal mines of Southern Illinois, Colorado, Nevada, and California. Many had later sent for their spouses or families; some had managed to raise their own farm, cultivate grapes, and make their beloved wine in their new land.

My father was born later, in 1938. In the 1950s, he immigrated to Turin, which at the time was experiencing a population boom—mostly the influx of “dark” Southern Italians—because of the expanding auto industry. As he was educated and well read despite his social extraction, he soon landed a white-collar job with the Italian National Railroads. Yet he remained a wine drinker of the working-class kind. He bought his wine in bulk from a producer in the Monferrato region who shipped to Turin. Since he wanted to have hands-on knowledge of what he drank (decades before this became fashionable) he asked his purveyor to work for him in the picking, and the first phases of winemaking, every vintage for a few years. This meant, beginning one September when I was eight or nine, he would drag me to his friend’s place in Calosso d’Asti to  accompany him as he worked in the vineyards and cellar. Against my will, for weekends after that, I kept him company in the dark, small basement of our apartment house in Turin as he transferred the wine from the demijohns into bottles—just as thousands of the immigrant consumers I describe in my book did. I dreaded the experience, which I recall also because it was down there that I got sickly drunk for the first (and perhaps the last) time, furtively tasting the bubbling purple liquid that ran through that funny plastic hose.

As you see, I am not that nostalgic for those times. Yet to this day, the wines that my father bottled during those weekends in the early 1970s (Barbera and Dolcetto) are among my favorites, and I cannot think of wines that are more representative of the story of the people who travelled half the world to recreate their wine culture in California. The wines made from Barbera and Dolcetto grapes are the most rooted in the traditional everyday cooking of the Piemonte region (much more so than the famed, complex, and sophisticated wines of the Nebbiolo family: Barolo, Barbaresco, and Gattinara). Both Barbera and Dolcetto are wines of important character, whose flavors span from chestnuts to berries, and unique tastes reflect the different terroirs of Southern Piemonte. In fact, these grapes are truly manifestoes of the cultural and biodiversity of the region. There are important differences between the two: Dolcetto tends to be more fruity and acidic; Barbera is more tannic, ranging from sparkling light to seasoned and strong. Yet again, both wines are great with homemade egg pasta or risotto and meats—from stewed and roasted beef to pork, from frog to rabbit or snails.

I hope you might consider spending some time this holiday season reading my book and tasting some nice Barbera and Dolcetto; the two will make for an interesting and pleasurable combination. I truly wish you all fantastic holidays and much happiness.

Simone Cinotto teaches History at the University of Gastronomic Sciences in Pollenzo, Italy. He also taught at NYU as “Tiro a Segno” Visiting Professor in Italian American Studies.

New Spreadable Media essays: Week 3

We’re at week three since launching the online component of Spreadable Media: Creating Value and Meaning in a Networked Culture!

Here are this week’s round of web exclusive essays written by selected contributors who have shaped the argument put forth in Spreadable Media:

  • The Value of Retrogames“—Bob Rehak, a film and media studies professor at Swarthmore College, examines how grassroots interest in residual media and culture may coalesce online, sparking new kinds of cultural practices and production.
  • Clothing has passed between different kinds of exchanges for centuries, acquiring different meanings and values in the process—and, in “A Global History of Secondhand Clothing,” filmmaker and MIT media historian Hanna Rose Shell traces and examines those shifting sartorial roles.
  • In “Retrobrands and Retromarketing,” York University professor Robert V. Kozinets discusses the strategies through which companies engage in “retrobranding,” reviving or relaunching brands from the past in ways that capitalize on existing fandoms and provide launching points for the creation of new markets.

Check ‘em out, and stay tuned at http://spreadablemedia.org/essays—where each week leading up to the book’s publication (in January 2013!), a new batch of exclusive essays will be released.

(And hey! Feel free to debate/critique/trash each piece in the comments section. Expand the conversation, transform the ideas. That’s how spreadable media works.)

Taxi! Six trivia bits about New York’s fleet of yellow cars

—Gwen Bardeen Gethner

Did you know these fun facts about the history of cabs and cabbies in New York?

  • The system of cab driving as we know it today started when a hansom driver overcharged a passenger in 1907, sparking the idea for a standardized taxi system.
  • Jazz Age cabbies were known for connecting their fares with prostitutes.
  • Over 50,000 men held hack licenses for driving cabs in 1931.
  • Significant numbers of women first started driving taxis during World War II, when the shortage of male labor provided openings.
  • Mike Quill, one of the co-founders of the Transport Workers Union of America, referred to cabbies as “the limping proletariat” because they received little attention from union leaders.
  • In the 1960s, the phrase “driving stick-up” meant disabling the meter and then negotiating a fare with the passenger—to the driver’s financial advantage!

Learn about all these and more in Taxi! A Social History of the New York City Cabdriver by Graham Russell Gao Hodges. (P.S.: The book is on sale for 30% off this holiday season, so grab your copy now!)

Gwen Bardeen Gethner is an editorial intern at NYU Press and a Master’s candidate in the History of Women and Gender at NYU.

New Spreadable Media essays: Week 2

Last week we launched the online component of Spreadable Media: Creating Value and Meaning in a Networked Culture at http://spreadablemedia.org.

As promised, here is another round of web exclusive essays by selected contributors who have shaped the argument put forth in Spreadable Media:

Whitney Phillips—doctoral student in English at the University of Oregon—discusses the use of memes as tools for creativity and production in her essay, “In Defense of Memes.”

MIT media historian William Uricchio traces some key chapters of “The History of Spreadable Media in his essay.

University of California–Berkeley media studies professor Abigail De Kosnik examines the labor that fans often provide for media producers in “Interrogating “Free” Fan Labor.”

In “Co-creative Expertise in Gaming Cultures,” Queensland University of Technology researcher John Banks examines the organizational challenges introduced in the process of making and circulating media content.

North Carolina State University marketing professor Stacy Wood explores the value people place on recommendations from everyday people and their potential impact on brands in her essay, “The Value of Customer Recommendations.”

Check ‘em out, and stay tuned at http://spreadablemedia.org/essays—where each week leading up to the book’s publication, a new batch of exclusive essays will be released.

(And hey! Feel free to debate/critique/trash each piece in the comments section. Expand the conversation, transform the ideas. That’s how spreadable media works.)

Enjoy 30% off holiday books from NYU Press!

This holiday season, we’re offering 30% off our hand-picked selection of gift books, from Press favorites to recent bestsellers!

Simply visit the sale page on our website to browse the collection—no promo code needed! Or, get started here with some quick suggestions for folks on your holiday shopping list…

    For the history buff: Highway Under the Hudson: A History of the Holland Tunnel, by Robert W. Jackson (now $21.00).

    For the social media junkie: The Social Media Reader, edited by Michael Mandiberg   (now $16.80).

    For the green thumb: Freedom’s GardenerJames F. Brown, Horticulture, and the Hudson Valley in Antebellum America, by Myra B. Young Armstead (now $24.50).

    For the wine lover: Soft Soil, Black Grapes: The Birth of Italian Winemaking in California, by Simone Cinotto (now $24.50).

    For the lonely hearts: Single: Arguments for the Uncoupled, by Michael Cobb (now $14.70).

    For the life-long (or aspiring) New YorkerMore New York Stories: The Best of the City Section of The New York Times, edited by Constance Rosenblum (now $13.27).

For guaranteed delivery by December 24, order by December 15, 2012. Sale for U.S. and Canadian customers only. Ends December 21, 2012.

Spreadable Media: Online

Media scholars, communication professionals, and social media fans—rejoice! The online component of Spreadable Media: Creating Value and Meaning in a Networked Culture has launched!

http://spreadablemedia.org

This extension of the printed book (which publishes in early 2013) offers additional #spreadablemedia material you won’t find in the text, including web exclusive essays by a range of contributors who have shaped the argument put forth in Spreadable Media.

 

To kick things off, we’re featuring web exclusive essays from recent Futures of Entertainment conference speakers.

The one and only Henry Jenkins offers us two exclusive essays: “Twitter Revolutions?” and “Joss Whedon, the Browncoats, and Dr. Horrible.”

Electrified Games designer Alec Austin considers the emotional dimensions of a “moral contract” between producers and audiences in his essay, “The Implicit Contract.”

Ted Hovet, film studies director at Western Kentucky University, examines the way archival content is appraised for value by students and instructors alike in “YouTube and Archives in Educational Environments.”

Anthropologist Grant McCracken explores how companies describe the economic and cultural value generated by audience activities in “Consumers or Multipliers?” 

Sheila Murphy Seles, Director of Digital and Social Media for the Advertising Research Foundation, details the economic value of audience engagement in “Chuck v. Leno.”

Ana Domb, Director of Brand Innovation at Almabrands in Chile, describes complex forms of participation around a Brazilian popular music form in her case study, “Tecnobrega’s Productive Audiences.”

And finally, Xiaochang Li—doctoral student in the Department of Media, Culture, and Communications at NYU—explores the transnational movement of media in “Transnational Audiences and East Asian Television.”

Check ‘em out, and stay tuned at http://spreadablemedia.org/essays—where each week leading up to the book’s publication, a new batch of exclusive essays will be released.

(And hey! Feel free to debate/critique/trash each piece in the comments section. Expand the conversation, transform the ideas. That’s how spreadable media works.)

Presidential debate’s real winner?
The NRA

—Scott Melzer

President Obama and Republican presidential candidate Mitt Romney were asked to share their gun control views at Tuesday night’s town hall debate. Who won this one? The National Rifle Association.

In 1994, President Clinton tangled with the NRA and gun rights supporters prior to signing a federal assault weapons ban, but it expired ten years later. A questioner at last night’s debate asked President Obama what he has done or will do to “limit the availability of assault weapons” and keep them out of the hands of criminals.

By any objective measure, President Obama has not been a champion of gun control. He responded, “You know, we’re a nation that believes in the Second Amendment. And I believe in the Second Amendment. You know, we’ve got a long tradition of hunting and sportsmen and people who want to make sure they can protect themselves.” The statement could have just as easily been uttered by his Republican opponent.

Eventually, the president expressed tepid support for reenacting the assault weapons ban, but only as a part of a broader community and school-based approach to stopping kids from using violence. Obama’s lack of a gun control agenda confirms his lack of desire—or perhaps more likely his disinclination—to pressure Congress to pass gun control legislation. With no robust gun control movement to force politicians to fight for gun control, not even multiple mass killings this past summer could generate much of a conversation about gun control, let alone action. The NRA and gun rights activists have won the debate. This has not stopped them, though, from painting Obama as an extremist seeking to take away gun rights.

“Today, we live in an America that is getting harder to recognize every day led by a President who mocks our values, belittles our faith, and is threatened by our freedom,” said NRA Political Victory Fund chairman Chris W. Cox at the NRA’s formal announcement endorsing the Romney-Ryan ticket. NRA top officer Wayne LaPierre added, “In this election, there is no debate. There is only one choice, only one hope, to save our firearms freedom and our way of life,” he argued. “On November 6, vote freedom first – Vote Romney-Ryan!”

The NRA claims its defense of gun rights is a defense of all rights and freedoms. The Second Amendment protects all others, they say. The NRA frames President Obama (and the Democratic Party) as proponents of big-government policies, and thus enemies of freedom.

The NRA’s gun rights rhetoric doesn’t align with reality.

Perhaps the president is being a political animal by avoiding expressing strong support for gun control. He does so because it is beneficial, and it benefits him because the NRA and gun rights activists have created the new reality. Publicly supporting gun control (or worse) introducing gun control legislation comes at a cost.

As the candidate for an unquestionably anti-gun control party, Governor Romney should be able to exploit this topic for gain. Instead, he agreed with the president that enforcement of current laws and community-based solutions should be used to reduce violence. Romney is trapped not by his political opponents but by his own shifting position on the issue.

Contradicting his earlier position as Governor of Massachusetts, last night he expressed opposition to any new gun control laws, including a ban on assault weapons. The president accused Romney of flip-flopping, but did not paint his opponent as a far-right pro-gun extremist. This is an exception to the president’s strategy of portraying Romney as “severely conservative,” to use the governor’s own words. Severely conservative gun rights supporters suffer no political consequences. Quite the opposite, they receive the grassroots and deep pockets support of the NRA and its four million members.

The NRA and its base of deeply committed gun rights activists have shifted the debate, so that Democratic presidential candidates repeat NRA lines about Second Amendment rights and Republican presidential candidates (even those who previously supported assault weapons bans) cannot secure the party’s nomination unless they oppose all forms of gun control.

The NRA won Tuesday night’s debate because it has won the broader debate about gun control and gun rights. And as long as it continues to wield its formidable power and influence in the name of firearms freedom, the NRA will win again and again.

Scott Melzer is Associate Professor of Sociology at Albion College and author of Gun Crusaders: The NRA’s Culture War (new in paperback).

Reflections on NYU Press book banned in Arizona

—Richard Delgado and Jean Stefancic

The rapid growth of populations of color, especially relatively young groups like Latinos, has created a number of conflicts over schools and schooling. In Arizona, a successful program of Mexican American Studies in the Tucson school system drew the ire of state authorities who deemed it un-American and biased. Its defenders countered that it greatly boosted attendance, engagement, and graduation rates for hundreds of Latino schoolchildren who made up over fifty percent of the student bodies in many schools in Arizona, and was not at all unpatriotic or divisive.

The Tucson program had increased graduation rates from below half to over ninety percent, with many of the students, most from poor families, going on to college.  Taught by charismatic young instructors, many with degrees in Ethnic Studies from the University of Arizona, the program featured Latino history and culture, including works by well known author such as Rodolfo Acuna, Sandra Cisneros, Paulo Freire, Howard Zinn, and William Shakespeare. Students studied the great empires of Mesoamerica, the War with Mexico, and the colonization of Puerto Rico. They studied the civil rights movement of the 1960’s and the role of leaders such as Martin Luther King, Cesar Chavez, and Denver-based Corky Gonzales. They learned to play mariachi music, dance Mexican dances, and create poetry.

When Arizona authorities banned the program under a new bill (H.B. 2281) forbidding the teaching of ethnically divisive material and removed the offending textbooks to a distant book depository in front of crying students, the local Latino community exploded in indignation. A Texas community college professor organized a caravan of “libro-traficantes” (book traffickers) to smuggle “wet books” into Tucson, where they gave them away to bystanders from a taco truck borrowed for the occasion. Librarians and publishing houses across the nation donated copies of the banned books. Sympathetic Anglos wrote columns or spoke at teach-ins supporting the program.

Teachers who were fired or transferred brought a number of legal actions challenging the bill or book ban, which included works by each of the authors mentioned above, as well as our book, Critical Race Theory: An Introduction (NYU Press). This straightforward exposition of critical race thought had been in use in a number of the Tucson classes to explain racial dynamics in the United States. NYU proudly issued a new edition of this best-selling book in 2012 and was happy to donate copies to the beleaguered children of Tucson.

Richard Delgado and Jean Stefancic are Professors of Law at Seattle University and have collaborated on four previous books, including The Latino Condition, Second Edition (NYU Press, 2010), The Derrick Bell Reader (NYU Press, 2005), How Lawyers Lose Their Way: A Profession Fails Its Creative Minds, and Understanding Words That Wound.

☞ Also, a special congratulations to @writerswriting, winner of our book giveaway of Critical Race Theory during last week’s Banned Books Week!

Chinese growth and happiness

—Peter N. Stearns

Recent surveys on Chinese life satisfaction provide yet another indication of the fraught relationship between modern development and overall happiness. The New York Times report by Richard Easterlin—always one of our most interesting social scientists—shows pretty clearly that stupendous growth in the overall economy and in consumption standards over the past two decades has not only not generated corresponding increases in reported satisfaction, but has actually accompanied a decline. Results plummeted as growth accelerated in the 1990s, then picked up a bit in the past few years but without recovering 1990 levels.

Happiness is a tricky thing to measure, of course, and it’s interesting that the Easterlin terminology alternates between happiness and life satisfaction, which are not necessarily exactly the same things. Comparative studies suggest that happiness is a tricky concept in East Asian cultures (in contrast to the West and Latin America), but this would not per se distort findings over time within the same culture.

It’s certainly nice to see a discussion of Chinese issues free from our common impulse to bash or gloat. This is a nervous time for mutual U.S. and Chinese perceptions, and we often distort problems in an effort to feel better—happier?—about China’s impressive surge. (Here’s a scary thought: How much has American happiness come to depend on claims we’re better than others, regardless of data?)

But the Easterlin findings do suggest a couple of further thoughts about happiness and modernity:

First, the findings are absolutely unsurprising in any historical perspective. China is still in relatively early phases of industrial maturation. I don’t think there is any record of any society in a similar phase in which happiness does not decline. Of course we lack the polling data for the past that we now enjoy, so my assertion can’t be fully proved. But the major source of outright decline in China rests among the bottom third of the population, faced with massive change including introduction to factory work conditions and encounters with urban life even as attachments to the countryside remain strong. This sounds eerily familiar to historians who have worked on Britain’s—or Germany’s, or Japan’s—industrial surge—or even the United States’s in its period of massive industrial immigration. This doesn’t detract from the Easterlin findings, or prevent us from hoping that the Chinese will more quickly figure out how to do things better. But it does remind us—regardless of our views on the benefits and drawbacks of more fully achieved modern economies—that modernization has always come with a price.

Which means that, in evaluating modernity more generally, the more interesting Easterlin finding may be the only moderate improvement in satisfaction among the upper third of the Chinese population. These folks are not facing the worst strains of the process. They are by definition more prosperous, and often more accustomed to urban conditions. Yet even they are not jumping with joy.

Easterlin concludes that the Chinese data point to the important of beefing up the safety net, to provide fuller protections for the poorer classes: more job security, better health care, more help for children and the elderly. And he uses his findings to warn Americans about tolerating too much further deterioration in our own nets. I don’t disagree, and would only add a plea for attention to environmental safety nets as well.

But there is probably more than safety nets involved, which is where the upper third comes in—and where we can also draw some lessons for ourselves. We know that, reflected in the Chinese case, a first turn to consumerism increases happiness but that the surge is often moderate and that it’s always finite: further improvements don’t help. China may be facing not only safety net issues but also broader concerns about finding value and meaning in modern life. And here, though there may be more specifically Chinese factors involved, they clearly join the modern throng.

For although modernized societies tend to be happier than nonmodern, the gap is variable and not, on the whole, as great as might be expected given standard of living gains. Here is where, along with safety net repair, Chinese and American observers unquestionably find common ground. We all need to be thinking about improving our management of modern success at both social and personal levels. We need to seize opportunities to share insights and learn from mutual experience. More and more of us, obviously, are in the modern boat together, and we can probably figure out how to steer it better.

Peter N. Stearns is Provost and University Professor at George Mason University. He is the editor-in-chief of The Journal of Social History, and author of Satisfaction Not Guaranteed: Dilemmas of Progress in Modern Society (NYU Press, 2012).