It is revealing that so little has been written about men on television. Men have embodied such an undeniable presence and composed a significant percentage of the actors upon the small screen—be they real or fictional—since the dawn of this central cultural medium and yet rarely have been considered as a particularly gendered group. In some ways a parallel exists with the situation of men in history that Michael Kimmel notes in his cultural history, Manhood in America. Kimmel opens his book by noting that “American men have no history” because although the dominant and widely known version of American history is full of men, it never considers the key figures as men. Similarly to Kimmel’s assertion, then, we can claim that we have no history of men, masculinity, and manhood on television—or at best, a very limited one—despite the fact that male characters have been central in all aspects of the sixty-some years of US television history. It is the peculiar situation that nearly all assessments of gender and television have examined the place and nature of women, femininity, and feminism on television while we have no typologies of archetypes or thematic analyses of stories about men or masculinities.
For much of television studies’ brief history, this attention to women made considerable sense given prevailing frameworks for understanding the significance of gender representation in the media. Analyses of women on television largely emerged out of concern about women’s historical absence in central roles and the lack of diversity in their portrayals. Exhaustive surveys of characters revealed that women were underrepresented on television relative to their composition of the general populace and that those onscreen tended to be relegated to roles as wives, love interests, or sex objects. In many cases, this analysis was linked with the feminist project of illustrating how television contributed to the social construction of beliefs about gender roles and abilities, and given the considerable gender-based inequity onscreen and off, attention to the situation of men seemed less pressing. As a result, far less research has considered representations of men on television and the norms or changes in the stories the medium has told about being a man.
Transitioning the frameworks used for analyzing women on television is not as simple as changing the focus of which characters or series one examines. Analyzing men and masculinity also requires a different theoretical framework, as the task of the analysis is not a matter of identifying underrepresentation or problematic stereotypes in the manner that has dominated considerations of female characters. The historic diversity of stories about and depictions of straight white men has seemed to prevent the development of “stereotypes” that have plagued depictions of women and has lessened the perceived need to interrogate straight white men’s depictions and the stories predominantly told about their lives. Any single story about a straight white man has seemed insignificant relative to the many others circulating simultaneously, so no one worried that the populace would begin to assume all men were babbling incompetents when Darrin bumbled through episodes of Bewitched, that all men were bigoted louts because of Archie Bunker, or even that all men were conflicted yet homicidal thugs in the wake of Tony Soprano. Further, given men’s dominance in society, concern about their representation lacked the activist motivation compelling the study of women that tied women’s subordinated place in society to the way they appeared—or didn’t appear—in popular media.
So why explore men now? First, it was arguably shortsighted to ignore analysis of men and changing patterns in the dominant masculinities offered by television to the degree that has occurred. Images of and stories about straight white men have been just as important in fostering perceptions of gender roles, but they have done their work by prioritizing some attributes of masculinity—supported some ways of being a man—more than others. Although men’s roles might not have been limited to the narrow opportunities available to women for much of television history, characteristics consistent with a preferred masculinity have pervaded—always specific to the era of production—that might generally be described as the attributes consistent with what is meant when a male is told to “be a man.” In the past, traits such as the stoicism and controlled emotionality of not being moved to tears, of proving oneself capable of physical feats, and of aggressive leadership in the workplace and home have been common. Men’s roles have been more varied than women’s, but television storytelling has nevertheless performed significant ideological work by consistently supporting some behaviors, traits, and beliefs among the male characters it constructs as heroic or admirable, while denigrating others. So although television series may have displayed a range of men and masculinities, they also circumscribed a “preferred” or “best” masculinity through attributes that were consistently idealized.
The lack of comprehensive attention to men in any era of television’s sixty-some-year history makes the task of beginning difficult because there are so few historical benchmarks or established histories or typologies against which newer developments can be gauged. Perhaps few have considered the history of male portrayal because so many characteristics seemed unexceptional due to their consistency with expectations and because no activist movement has pushed a societal reexamination of men’s gender identity in the manner that occurred for women as a component of second-wave feminism. Male characters performed their identity in expected ways that were perceived as “natural” and drew little attention, indicating the strength of these constructs. Indeed, television’s network-era operational norms of seeking broad, heterogeneous audiences of men and women, young and old, led to representations that were fairly mundane and unlikely to shock or challenge audience expectations of gender roles.
One notable aspect of men’s depictions has been the manner through which narratives have defined them primarily as workers in public spaces or through roles as fathers or husbands—even though most male characters have been afforded access to both spaces. A key distinction between the general characterizations of men versus women has been that shows in which men functioned primarily as fathers (Father Knows Best, The Cosby Show) also allowed for them to leave the domestic sphere and have professional duties that were part of their central identity—even if actually performing these duties was rarely given significant screen time. So in addition to being fathers and husbands, with few exceptions, television’s men also have been workers. Similarly, the performance of professional duties has primarily defined the roles of another set of male characters, as for much of television history, stories about doctors, lawyers, and detectives were necessarily stories about male doctors, lawyers, and detectives. Such shows may have noted the familial status of these men but rarely have incorporated family life or issues into storytelling in a regular or consistent manner.
This split probably occurs primarily for reasons of storytelling convention rather than any concerted effort to fragment men’s identity. I belabor this point here because a gradual breakdown in this separate-spheres approach occurs in many dramatic depictions of men beginning in the 1980s and becomes common enough to characterize a sub-genre by the twenty-first century. Whether allowing a male character an inner life that is revealed through first-person voice-over—as in series such as Magnum, P.I., Dexter, or Hung—or gradually connecting men’s private and professional lives even when the narrative primarily depicts only one of these spheres—as in Hill Street Blues or ER—such cases in which the whole lives of men contribute to characterization can be seen as antecedents to the narratives that emphasize the multifaceted approach to male characters that occurs in the male-centered serial in the early 2000s. Though these series offer intricately drawn and complex protagonists, their narrative framing does not propose them as “role models” or as men who have figured out the challenges of contemporary life. The series and their characters provide not so much a blueprint of how to be a man in contemporary society as a constellation of case studies exposing, but not resolving, the challenges faced.
The scholarly inattention to men on television is oddly somewhat particular to the study of television. The field of film studies features a fairly extensive range of scholarship attending to changing patterns of men’s portrayals and masculinities. While these accounts are fascinating, the specificity of film as a medium very different from television in its storytelling norms (a two-hour contained story as opposed to television’s prevailing use of continuing characters over years of narrative), industrial characteristics (the economic model of film was built on audiences paying for a one-time engagement with the story while television relies on advertisers that seek a mass audience on an ongoing basis), and reception environment (one chooses to go out and see films as opposed to television’s flow into the home) prevent these studies of men on film to tell us much about men on television. Further, gender studies and sociology have developed extensive theories of masculinity and have been more equitable in extending beyond the study of women. Although theories developed in these fields provide a crucial starting point—such as breaking open the simple binary of masculinity and femininity to provide a language of masculinities—it is the case that the world of television does not mirror the “real world” and that the tools useful for exploring how societies police gender performance aren’t always the most helpful for analyzing fictional narratives. Sociological concepts about men aid assessments of men and masculinity on television, but it is clearly the case that the particularities of television’s dominant cultural, industrial, and textual features require focused and specific examination.
Why Cable Guys?
One of the motivations that instigated my 2006 book Redesigning Women: Television after the Network Era was frustration with how increasingly outdated frameworks for understanding the political significance of emerging gender representations were inspiring mis-, or at least incomplete, readings of shows and characters that indicated a rupture from previous norms. Tools established to make sense of a milieu lacking central female protagonists disregarded key contextual adjustments—such as the gradual incorporation of aspects of second-wave feminism into many aspects of public and private life—and were inadequate in a society profoundly different from that of the late 1960s. For example, it seemed that some aspects of gender scripts had changed enough to make the old models outdated, or that there was something more to Ally McBeal than the length of her skirts, her visions of dancing babies, and her longing for lost love that had led to scorn and dismissal from those applying conventional feminist analytics. Given generational and sociohistorical transitions apparent by the mid-1990s, it seemed that this series and its stories might be trying to voice and engage with adjustments in gender politics rather than be the same old effort to contain women through domesticity and conventional femininity, as was frequently asserted.
I’m struck with a similar impulse in reflecting on how stories about men, their lives, and their relationships have become increasingly complicated in the fictional narratives of the last decade. Indeed, this evolution in depictions of male identities has not received the kind of attention levied on the arrival of the sexy, career-driven singles of Sex and the City and Ally McBeal or the physically empowered tough women of Buffy the Vampire Slayer or Xena: Warrior Princess. Assessments of men in popular culture, and particularly television, haven’t been plentiful in the last decade. Most of the discussion of men on television merely acknowledges new trends in depiction—whether they be the sensitivity and everymanness of broadcast characters or the dastardly antiheroism of cable protagonists. Such trend pieces have offered little deeper engagement with the cultural and industrial features contributing to these shifts or analysis of what their consequences might be for the cultures consuming them.
While these curiosities might motivate any scholar, I suspect the motivations of a female feminist scholar embarking on an analysis of men and masculinity also deserve some explanation. In addition to curiosity about shifting depictions and stories on my television screen, for well over a decade I’ve also had the sense that “something is going on” with men of the post–Baby Boomer generation, who, like me, were born into a world already responding to the critiques and activism of second-wave feminism. Yet nothing I’ve read has adequately captured the perplexing negotiations I’ve observed. For example, on a sunny Tuesday morning just after the end of winter semester classes, I took a weekday to enjoy the arrival of spring with my toddler. We found ourselves in the sandpit at the neighborhood park, and shared it that day with two sisters—one a bit older, the other a bit younger than my nearly two-year-old son—who were being watched over by their father. He was about my age and was similarly clad in the parental uniform of exercise pants and a fleece jacket. With some curiosity I unobtrusively watched him interact with his daughters. Dads providing childcare aren’t uncommon in my neighborhood—overrun as it is with academics and medical professionals with odd hours that allow for unconventional childcare arrangements—but something in his demeanor, his willingness to go all in to the tea party of sandcakes his oldest was engaging him with, grabbed my attention for its play with gender roles. It reminded me of the many male friends with whom I share a history back to our teen years who have similarly transformed into engaged and involved dads; they’ve seemingly eradicated much of the juvenile, but also sexist, perspectives they once presented, and also have become men very different from their fathers. Then his phone rang. Immediately, his body language and intonation shifted as he became a much more conventional “guy.” Was it a brother? It was definitely another man. An entirely different performance overtook his speech and demeanor as he strolled away from the sandpit, yet, suggesting that all was not reversed, he proceeded to discuss attending a baby shower, whether he and his wife would get a sitter, and the etiquette of gift giving for second babies. When the call ended he shifted back to the self I had first observed.
Watching this made me reflect on how the gender-based complaints I might register regarding balancing work and family—such as the exhausting demands, the still-tricky negotiations of relationships that cross the working mom/stay-at-home mom divide, and the ever-ratcheting demands to be the Best Mom Ever while maintaining pre-mom employment productivity—have been well documented by others and are problems with a name. My male peers, in contrast, must feel out to sea with no land or comrades in sight. Esteemed gender historian Stephanie Coontz has gone so far as to propose the term and reality of a “masculine mystique” as an important component of contemporary gender issues.
This wasn’t the first time I’d been left thinking about the contradictory messages offered to men these days. The uncertain embodiment of contemporary manhood appears in many places. For years now I’ve wondered, even worried, about the men in my classes. In general, they seem to decrease in number each year, perhaps being eaten by the ball caps pulled ever lower on their foreheads. As a hopefully enlightened feminist scholar, I try to stay attuned to the gender dynamics of my classroom—but what I’ve commonly found was not at all what I was prepared for or expected. Consistent with the Atlantic cover story in the summer of 2010 that declared “The End of Men” and touted that women had become the majority of the workforce, that the majority of managers were women, and that three women earned college degrees for every two men, the young women in my classes consistently dominate their male peers in all measures of performance—tests, papers, class participation, attendance. I haven’t been able to explain why, but it has seemed that most—although certainly not all—of the young men have no idea why they find themselves seated in a college classroom or what they are meant to do there. Though I must acknowledge that despite evidence of female advancement in sectors of the academy like mine, men still dominate in many of the most prestigious and financially well-rewarded fields, including engineering, business, and computer science.
I brought my pondering about classroom gender dynamics home at night as I negotiated the beginning of a heterosexual cohabitation in the late 1990s and thought a lot about what it meant to become a “wife” and eventually a “mother.” There were also conversations about what it meant to be the husband of a feminist and how being a dad has changed since our parents started out, although the grounds for these talks were more uncertain and role models and gender scripts seemed more lacking. Both in charting our early years of marriage and still in facing parenthood, my husband and I have often felt adrift and without models. Although we had little to quibble with in regard to our own upbringing, neither of us was raised in households in which both parents had full-time careers, which seemed quite a game changer and has proved the source of our most contentious dilemmas. While a wide range of feminist scholarship and perspectives has offered insight into the challenges of being a mom and professor, my husband and his compatriots seem to be divining paths without a map or a trail guide. As the mother of both a son and a daughter, I feel somewhat more prepared to help my daughter find her way among culturally imposed gender norms than my son; at least for her the threats and perils are known and named.
Amanda D. Lotz is Associate Professor of Communication Studies at the University of Michigan. She is the author of Cable Guys: Television and Masculinities in the 21st Century (NYU Press, 2014).