Hotel giant Marriott International has unveiled its #lovetravels marketing campaign just in time to sponsor Pride events this June in Washington, DC, New York City, and San Francisco. The campaign appeals to lesbian, gay, bisexual, and transgender travellers, featuring celebrity queer and transgender people on multiple media platforms. This would have been hard to imagine back in the 1980s, when many of us in Philadelphia volunteered with the Lesbian and Gay Task Force to protest against routine discrimination, including in public accommodation.
But as anyone who travels (or wants to) knows, love travels best with money, especially if you’re DC-bound this Pride month and plan to stay at the Renaissance and Residence Inn hotels at Dupont Circle, the Renaissance Downtown, the Ritz Carlton, or the Washington JW Marriott—all establishments that will feature #lovetravels banners. This is a high-end campaign, inclusive of those who can pay.
I am employed; I travel; I have stayed in Marriott properties; and I know that appealing to queers on the road beats taking our money while reviling our profile. But the campaign reminds us that wealth is the price of admission, which means that those without it aren’t invited. This is a far cry from an earlier period less enfranchised by the standards of civil rights but perhaps more sustaining of queer world-making across class lines.
In “An Old Queen’s Tale,” downtown performance artist Penny Arcade’s recent love letter to Christopher Street, Arcade writes:
“When I speak to young queers who want to know the differences between today and back then I say quietly, ‘Show me one twenty-seven-year-old queer guy who is going to take in a homeless seventeen-year-old girl. Back then we knew we had to take care of each other…It was humane and inclusive…Everyone recognized their people intuitively.’”
Queer history is full of community friendship and protection across class lines, but that can’t really be the message of a marketing campaign, least of all when pricey forms of access are the measures of queer arrival.
Consider a recent but old-school example of queer friendship across class lines. Last January, English actor Rupert Everett wrote a feature for The Guardian/Observer about the police ouster of sex workers from their shared apartments in London’s Soho neighborhood. The arrests were conducted under the guise of stopping sex trafficking, says Everett, though no traffickers were apprehended. Contrary to the claims of police and morality squads, there is a Soho land grab going on, where police co-operate with property developers and their partners in City Hall, rubbing their hands together over a Soho reconfigured for international tourism and sales, as if London weren’t expensive enough. Everett follows his sex worker friends to trial, to witness the proceedings and to write dryly—and knowingly—about the theater taking place there and the revelation of legal done-deals against Londoners with few resources, save their own social networks now ruined by police “protection.”
Readings Everett’s piece left me wondering about Everett himself—his posh writing style, his come-and-go fortunes as leading man in popular film since openly identifying as gay in 1989, his friendship and solidarity with maids and prostitutes pooling their housing resources in Soho. Everett is not unique among English cultural figures—part social and cultural elite, part artistic bohemian and old school sexual rebel—indeed he reminds us of Oscar Wilde, whose biography, plays, and film adaptations Everett knows well as performer.
Everett’s Guardian piece, however, re-animates the conversation about sexual culture and class solidarity in queerness—the queerness of being a gay actor who, at one time, traded sex for drugs and money, the queerness of being unmoved (if still displaced) by morality squads working at the service of property development, the queerness of sexual libertinism and the sensible distrust of sexual show trials. Anyone who watched the purification of New York’s Times Square and the loss, there, of a mixed culture of rent boys, porn workers, and sexual bohemians (Samuel Delaney’s writing preserves it achingly, as Sarah Schulman’s does for New York’s East Village) will find Everett’s account of Soho familiar.
Everett’s Guardian authorship reminds me of the history of multi-class queer friendship, of solidarity amid survival and sexual trouble-making. It also reminds me of the thick weave of social, cultural, and economic forms—capitals, in Bourdieu’s terms—that make up class and class difference in the present. In Love and Money: Queers, Class, and Cultural Production, I unravel the cultural and economic intersection of class in queerness, to expose that intersection in many places, from the history of hyper-acculumulation that marks queer—and all—political development since the mid-1970s, to the cultural representation of queerness as a class project, the taste hierarchies that separate queers once gathered by sexual exclusion, the draw of class recognition in queerness, and the terms of political opening that might favor renewed solidarities across class lines.
Imagine the alternative marketing campaign that invites people to share rides, sleep 8 to a room, eat pot-luck, and welcome strangers and the friends of friends. A lot of people got and get to big-city Pride celebrations that way. It wouldn’t work for Marriott but it might signify the practice of friendship and solidarity in a mixed life that is both queer but never only queer, and it might enable a little more movement energy, the stuff we still need to make life work for everyone.
Lisa Henderson is Professor of Communication at the University of Massachusetts Amherst. She is the author of Love and Money: Queers, Class, and Cultural Production (NYU Press, 2013).