Introduction to Spreadable Media

At long last, Spreadable Media by Henry Jenkins, Sam Ford, and Joshua Green has published!

This week marked the book’s debut, along with the final roll out of web exclusive essays, all available in the enhanced online component to the book. Written by a range of contributors, from media scholars to game designers, the essays expand upon the core ideas outlined in Spreadable Media. Read them here.

To wrap up the week, we’re also featuring the full introduction to Spreadable Media: Creating Value and Meaning in a Networked Culture for free (in the name of spreadability). Read it below. And remember to spread!

Introduction to Spreadable Media

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