Defining the “cool sell”

Newsflash, Internet friends and media lovers!
Your Ad Here, a new addition to our stellar Postmillenial Pop series, publishes this Friday, April 5.

The book explores the rise of guerrilla marketing (think: covert, even creepy, commercial persuasion)—and what author Michael Serazio calls the “cool sell” approach, defined for us below.

cool sell
[kool-sel]
noun, verb, pranks, stunts

  1. A way to cut through the clutter of competing information.  
  2. By definition, an allusion to McLuhan. 
  3. A financial model that could save/destroy the media industries. 
  4. The reason Heineken paid $45 million to get in the hands of James Bond. 
  5. As Kalle Lasn suggested, the opiate of our time. 
  6. How Pabst Blue Ribbon hooked the hipsterati. 
  7. Corporate street art and branded flash mobs. 
  8. Why your buzz agent friends might sell you out for a free sample. 
  9. Manufacturing authenticity; AstroTurfing the grassroots. 
  10. Scheming memes for your tweets and status updates. 
  11. The pretense of populism that comes with “going viral.” 
  12. How Blair Witch became the most profitable movie ever. 
  13. Rethinking the medium itself used for advertising. 
  14. A new book from NYU Press available April 5.