The book explores the rise of guerrilla marketing (think: covert, even creepy, commercial persuasion)—and what author Michael Serazio calls the “cool sell” approach, defined for us below.
cool sell [kool-sel] noun, verb, pranks, stunts
- A way to cut through the clutter of competing information.
- By definition, an allusion to McLuhan.
- A financial model that could save/destroy the media industries.
- The reason Heineken paid $45 million to get in the hands of James Bond.
- As Kalle Lasn suggested, the opiate of our time.
- How Pabst Blue Ribbon hooked the hipsterati.
- Corporate street art and branded flash mobs.
- Why your buzz agent friends might sell you out for a free sample.
- Manufacturing authenticity; AstroTurfing the grassroots.
- Scheming memes for your tweets and status updates.
- The pretense of populism that comes with “going viral.”
- How Blair Witch became the most profitable movie ever.
- Rethinking the medium itself used for advertising.
- A new book from NYU Press available April 5.